Here's how you can assess the influence of social selling on acquiring and retaining customers.

Setting the right KPIs is critical to unlocking the transformative power of social selling. By focusing on metrics like lead generation rates, conversion rates, and engagement levels on social platforms, you're not just tracking the numbers you're charting a course through the ever evolving landscape of customer interactions. These metrics are your compass, guiding you through the vast sea of social data, helping you adjust your sails and effectively refine your strategies. When you measure and analyze these indicators, you don't just observe changes, you actively participate in the journey of discovery, uncovering deep insights into customer behavior and the tangible impact of your social initiatives.

When assessing the influence of social selling on your customer acquisiton and retention, remember that your KPIs will need to account for the core distinguisher of this activity: The fact that it's *social*. You'll need to find a way to measure for 'soft' indicators, too, like: - How many ideal clients are you engaging with? - How many are you actively building a relationship with via DMs or in the comments section? - How are you assessing their pain points and desired solutions in your social selling activities? Social selling = building relationships, so your KPIs need to account for the many intricacies that entails on social media.

La definición adecuada de métricas es fundamental, pues lo que no se pude medir, no se puede conseguir. El éxito del social selling va mas allá del número de seguidores o likes. Las métricas adecuadas son aquellas que nos permiten profundizar en el impacto real que están teniendo nuestras actividades de venta social en la gestión comercial y en la relación con los clientes. Adicionales a las métricas mencionadas, incluiría: 1. La calidad de las interacciones 2. El impacto en el ciclo de vida del cliente, desde la adquisición hasta la retención. Su definición y utilización de manera efectiva, permiten evaluaciones permanentes y sus ajustes para la consecución de objetivos.

When I started doing social selling, I thought it was about being active and selling on social media, even though I was already measuring my sales KPIs. After 6 months of doing that I got frustrated because I didn't get any results from my social selling activities. I was about to quit doing it. Until I read the book "Linked Unlocked" written by Melonie Dodaro and then I realized the importance of setting clear KPIs for my social selling activities like I do for sales activities. And this is what helped me to get 50% of my customers from social selling activities. For me it's not only about putting KPIs, we need to keep tracking them and optimizing our social selling activities constantly. .

Definir métricas é fundamental para qualquer estratégia de venda, e isso é especialmente verdadeiro no contexto da venda social. Sem uma compreens?o clara de quais indicadores est?o sendo usados para medir o sucesso, é difícil avaliar o impacto real das atividades nas redes sociais. Essas métricas n?o apenas ajudam a quantificar o desempenho, mas também fornecem insights valiosos sobre o comportamento do cliente e a eficácia das táticas de venda empregadas.

Hay una máxima en ventas que es, sin actividad no hay resultado. Por tanto en la implantación de una metodología de social selling se le debe exigir al equipo de ventas actividad, de forma constante. Esta actividad además debe tener la orientaciónaadecuada es decir debe estar dirigida hacía dónde marcar la estrategia. Una vez se cumplen estas dos premisas se pueden trabajar los indicadores de la calidad de la gestión del equipo de ventas. El jefe de ventas debe analizar la actividad de social selling de la misma forma que se trata la actividad presencial de los equipos. Hay que incorporar al trabajo del jefe de ventas el análisis de los KPI′s de social selling del equipo de ventas. Sales Navigator lo facilita.

By analyzing the relationships between my social selling activities and shifts in customer behavior, I can pinpoint what really resonates with my audience. Do I see an increase in leads after launching a new campaign? Is customer loyalty growing? These observations are invaluable as they not only validate my efforts but also highlight areas ripe for improvement. These data driven insights allow me to dynamically refine my strategies and ensure that every move I make is aligned with what my customers really want. I constantly use this intelligence to fine tune my approach and adapt to meet and exceed market demands.

If you've set yourself up with KPIs that make sense specifically for social selling (both hard numbers and softer indicators), data analysis becomes a whole lot easier. Ie: You'll be able to analyse and measure your tone of voice, the questions you ask prospects in DMs, and conversation topics you choose against social selling activity performance. In social selling, the highest-performing activities are typically the ones that drive connection and relationship-building, so pay attention to how your approach to these is reflected in your findings.

Data analysis is key to gauging the success of your social selling activities. Track how strategies impact changes in customer behaviors such as lead generation and repeat businesses. It's noteworthy that measurement methods may vary between individual and company-wide perspectives. Companies can benefit from tools like HubSpot for comprehensive campaign and channel performance insights. For individual sales contributors, often quick instinctive judgments on opening deals are helpful. While individual feedback offers instant direct impact, big data offers a wider view of trends and campaign performances. Utilizing both these perspectives collectively can help in optimizing your social selling strategies and generate improved results.

Utilisez des outils d'analyse pour examiner les données pertinentes liées à vos activités de vente sociale. Cela peut comprendre les interactions sur les réseaux sociaux, les taux d'engagement, les conversions, etc., afin de comprendre ce qui fonctionne bien et ce qui peut être amélioré.

Listening to customer feedback on social media is more than just a routine task, it's a smart move. Every comment, review, and message from your customers gives you a clear view of how they see your brand. This feedback is key. It tells you what's working and what's not, helping you shape how you sell online. By understanding why customers stay loyal or why they're unhappy, you can change your approach to better meet their needs. It’s really important to not just listen to this feedback but also to act on it. Doing this will not only make your products better but also strengthen your relationships with customers. This builds trust and loyalty, which are super important in today's competitive market.

One thing I found incredibly helpful is actively tuning in to customer feedback on social media. It's like having a constant stream of valuable insights right at your fingertips. Sometimes reading through comments, reviews, and messages gives you a real-time pulse on what customers think, feel, and expect from your brand. This info becomes like a roadmap, guiding you in making targeted adjustments to your social selling strategies. It's one of the most effective feedback loop that helps you stay aligned with customer needs and preferences, ultimately leading to better acquisition and retention strategies.

Sollicitez activement les retours d'expérience de vos clients pour comprendre comment ils ont été influencés par vos efforts de vente sociale. Leurs commentaires peuvent fournir des informations précieuses sur ce qui les a incités à s'engager avec votre entreprise et ce qui les a fidélisés.

Los comentarios de clientes permiten conocer percepciones, necesidades y expectativas. En social selling, los comentarios son poderosos, se comparten públicamente y pueden influir en percepción de la marca por parte de otros usuarios. Los comentarios pueden tener roles: 1. Feedback directo, permitiendo identificar oportunidades de mejora y ajustar en tiempo real 2. Testimonios y Referencias que respaldan la credibilidad y confiabilidad 3. Identificación de necesidades no satisfechas, que pueden ser oportunidad para adaptar ofertas y satisfacer a la audiencia 4. Gestion de crisis a comentarios negativos y respuesta proactiva Los comentarios permiten fortalecer confianza en la marca, experiencia del cliente, aumentar lealtad y retención.

"H?ren Sie auf das wertvolle Kundenfeedback! ??? Achten Sie auf Kommentare, Bewertungen und Direktnachrichten, um ein Gefühl für die Loyalit?t und m?gliche Unzufriedenheit Ihrer Kunden zu erhalten. Nutzen Sie diese Einblicke, um Ihre Social-Selling-Taktiken anzupassen und die Bedürfnisse Ihrer Kunden besser zu erfüllen. Die Stimme Ihrer Kunden ist der Schlüssel zum Erfolg! #Kundenfeedback #SocialSelling #Kundenzufriedenheit"

When it comes to Social Selling Competitor Benchmarking, distinguishing your competitors' performance is vital. Utilize tools such as SimilarWeb to analyze the proportion of their website traffic originating from social channels. If they're outperforming you, take note of their posting strategies. What sets them apart? Improving based on this understanding isn't merely copying—it's strategic learning. Learn from their successes and build on them. Remember, gaining insights from your competitors and transforming them into strategies capable of outperforming your rivals are valuable skills in the social selling landscape.

Effectuez une analyse comparative avec vos concurrents pour évaluer votre positionnement et votre performance en matière de vente sociale. Cela vous permettra de voir comment vous vous situez par rapport à d'autres acteurs du marché et d'identifier les opportunités d'amélioration.

El benchmark con la competencia, es siempre una obligación. Estas comparaciones sistematicas te ayudan a diferenciarte o bien a establecer ventajas competitivas para tus clientes. De forma recurrente debes comparar su actividad social y su publicación de contenidos, de esta forma podrás ser el líder digital de tu mercado.

"Ein Blick über den Tellerrand lohnt sich! Vergleichen Sie Ihre Social-Selling-Erfolge mit denen Ihrer Mitbewerber. Identifizieren Sie Wettbewerber, die ebenfalls aktiv sind, und vergleichen Sie Metriken. Dieser wertvolle Kontext bietet Einblicke und Inspiration für die Optimierung Ihrer Strategien. #Wettbewerbsanalyse #SocialSelling #Erfolgsmessung"

El éxito de la estrategia de social selling está precisamente en la constancia, disciplina y compromiso. Consiste en generar un contenido de manera responsable, que sea útil, informativo y valioso para nuestra audiencia. Se trata de generar interés y lograr interacción con él. Es através del contenido que nos damos a conocer, generamos confianza y provocamos conversaciones que mas adelante nos pueden llevar, al cierre de un negocio.

Ne vous contentez pas de mesurer la quantité d'engagement, mais évaluez également sa qualité. Analysez le niveau d'interaction, de pertinence et d'impact de vos interactions avec les prospects et les clients sur les réseaux sociaux.

Un vendedor que ejecuta procesos de social selling, debe estar entrenado a producir contenidos que sean de valor para su clientes. Estos contenidos deben ser a la vez variados, deben aportar conocmiento, o información de alto valor y muy poca publicidad. Nadie quiere ver anuncios!!!

Engagement quality is the most important metric to track and improve in social selling, because it reveals to your audience your authority and credibility in your industry. Your content should always be on the priorities and challenges of your target personas, with a of insights on how they can address them. Every time you start writing a post think if it will give value to your specific audience

La publicación de contenidos de calidad son un factor relevante para generar autoridad. Además, un número de publicaciones mínimas, es otro de los requisitos para recibir el bono del Kit Digital.

En fonction des données et des retours d'expérience recueillis, ajustez et affinez vos stratégies de vente sociale pour maximiser les résultats. Soyez prêt à expérimenter de nouvelles approches et à itérer en fonction des résultats obtenus.

Nosotros somos Agente Digitalizador. La ayuda de hasta 5.000€ del Kit Digital que cubre Social Selling, dura 1 a?o, pero es recomendable la constancia y recurrencia en la publicación e interacción siempre. Como cualquier otra labor comercial.

Tenez compte des évolutions du marché, des tendances émergentes et des nouvelles technologies pour continuellement améliorer votre approche de vente sociale. Restez agile et adaptable pour rester compétitif dans un environnement en constante évolution.

Una recomendación: No siempre tu buyer persona está en LinkedIn. Sería interesante que antes de meterte en una acción de social selling te asegures de que tu cliente está y es activo en LinkedIn.

A lot of sellers make the mistake of trying to sell on LinkedIn. Social selling is not about selling, it's about connecting with your prospects, giving them value, showing your expertise and letting them open up with you.