Here's how you can articulate your technical SEO audit experience to a potential employer.

1 Audit Basics

In discussing your technical SEO audit experience, start with the basics. Explain the importance of a site's crawlability and how you ensure search engines can efficiently index the site. Mention your familiarity with robots.txt, a file that tells search engine crawlers which pages or sections of a site should not be crawled, and the significance of sitemap.xml, which lists a website’s important pages, ensuring Google can find and crawl them all. Your ability to evaluate and optimize these elements showcases your foundational knowledge and attention to detail.

2 Tools Used

Highlight the tools you've used in your technical SEO audits. Whether it's Google Search Console for monitoring a site's presence in Google SERPs (Search Engine Results Pages) or specialized software for deeper insights into on-page elements, your proficiency with these tools demonstrates your capability to conduct thorough audits. Explain how you leverage these tools to identify issues such as broken links, duplicate content, or page speed problems, which are critical for maintaining a site’s SEO health.

3 On-Page Elements

Delve into the on-page elements you assess during a technical SEO audit. Discuss how you analyze title tags, meta descriptions, and header tags to ensure they are optimized for target keywords without being overused, which could lead to keyword stuffing—a practice that negatively impacts SEO. Your ability to strike a balance between optimization and readability is key for search engines and users alike.

4 Mobile Optimization

Mobile optimization is non-negotiable in today's digital landscape. Share how you assess websites for mobile-friendliness, including responsive design and loading speed on mobile devices. Discuss the importance of optimizing for Google's mobile-first indexing, where the mobile version of a website becomes the primary version for ranking. This shows your potential employer that you understand the significance of mobile SEO in achieving high search rankings.

5 User Experience

User experience (UX) plays a significant role in SEO. Explain how you analyze UX factors during your audits, such as site navigation and page load times. Discuss the impact of a well-structured UX on bounce rates and user engagement, which are indirect SEO ranking factors. Your ability to improve UX not only enhances SEO but also supports the overall success of the website.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?