Last updated on 2024年6月11日

Here's how you can apply logical reasoning to create successful theatrical production marketing campaigns.

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Creating a marketing campaign for your theatrical production can be a daunting task. However, applying logical reasoning can streamline the process and lead to a more effective campaign. Logical reasoning involves a systematic approach to problem-solving and decision-making, which can be particularly useful in identifying your target audience, crafting your message, and choosing the right promotional channels. By breaking down the marketing process into logical steps and making data-driven decisions, you can maximize the impact of your promotional efforts and ensure that your production reaches the right people at the right time.

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1 Identify Goals

Before diving into the specifics of your marketing campaign, it's crucial to clearly define what you want to achieve. Are you aiming to sell out every performance, or are you looking to target a specific demographic? Maybe your goal is to increase brand awareness for your theater company. Whatever your objectives, use logical reasoning to set SMART goals—specific, measurable, achievable, relevant, and time-bound. This approach will give you a clear direction for your campaign and a way to measure success.

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Julie Nemitz

Theatre and Artist Marketing Consultant | Brand & Programming Strategist | Revenue and Audience Grower | Artist Brand Builder | Arts Marketing Educator | Speaker | Founder, Theatre Marketing Lab
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Logical reasoning in the arts? It's possible. In my experience, using a goal and KPI framework that is consistent from production to production is a crucial first step. Without it, it is difficult to measure your success. When the time comes to allocate marketing spend, your goals and KPIs are at the forefront of your decision-making.

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2 Target Audience

Understanding who you are trying to reach is the cornerstone of any marketing campaign. Use logical reasoning to analyze your production's appeal and who would be most interested in it. Consider factors such as age, location, interests, and spending habits. Once you have a profile of your ideal audience, tailor your marketing efforts to match their preferences and behaviors. This targeted approach ensures that your resources are spent effectively, reaching people who are more likely to be interested in your production.

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Julie Nemitz

Theatre and Artist Marketing Consultant | Brand & Programming Strategist | Revenue and Audience Grower | Artist Brand Builder | Arts Marketing Educator | Speaker | Founder, Theatre Marketing Lab
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One mistake I see theatre's make often is not taking the time to deeply research their target audience -- for the production they're producing. Not every play or musical or concert has the same audience! Many theatres often make the error in judgment proclaiming "Everyone is our audience! Everyone will love this show!" Nothing is further from reality. Creating custom audience personas and mind maps are a step early in the marketing planning process that sets a strong foundation for marketing campaign decisions further in the process.

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3 Craft Message

Once you know who you're talking to, it's time to decide what you want to say. Crafting the right message involves logical reasoning to connect the themes of your production with the values and interests of your target audience. This might mean highlighting the emotional impact of the play, the talent of the cast, or the uniqueness of the production. Your message should be clear, compelling, and designed to resonate with the audience you've identified, encouraging them to take action and buy tickets.

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Julie Nemitz

Theatre and Artist Marketing Consultant | Brand & Programming Strategist | Revenue and Audience Grower | Artist Brand Builder | Arts Marketing Educator | Speaker | Founder, Theatre Marketing Lab
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If the messaging and content you create to support your marketing strategy isn't rooted in emotion, who cares? Connecting deeply and quickly to the emotional core of your theatrical production is what must quickly connect to your ideal audience. In today's world sometimes we have to do that in 6 seconds! It's possible when you can answer the question, what do I want my audiences to feel when they see this production?

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4 Select Channels

With your goals set, audience identified, and message crafted, you must now choose the most effective channels to reach your audience. Logical reasoning comes into play as you consider the various options—social media, email marketing, print ads, or even street promotions. Each channel has its strengths and weaknesses, so think critically about where your target audience is most likely to see your message and be influenced by it. The right mix of channels will depend on your specific audience and goals.

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Julie Nemitz

Theatre and Artist Marketing Consultant | Brand & Programming Strategist | Revenue and Audience Grower | Artist Brand Builder | Arts Marketing Educator | Speaker | Founder, Theatre Marketing Lab
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Fact: Unfortunately, most theatres don't have Broadway or West End-size budgets to market their productions. Therefore it's crucial you understand where your ideal audience IS when selecting channels. If your target audience is teenagers 14-19 and you're focused on posting organic content on your Facebook page -- you've got a miss. Multi-channel marketing planning is a must today. Even with modest budgets our marketing needs to be seen anywhere our ideal audience might find it. We do not dictate channel selection. Our ideal audience does!

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5 Allocate Budget

Your marketing budget is a finite resource that needs to be allocated with care. Use logical reasoning to prioritize spending based on the potential return on investment (ROI) of each element of your campaign. This means evaluating the cost against the reach and effectiveness of each marketing channel you've selected. By carefully considering where each dollar goes, you can ensure that you're investing in the strategies that will have the greatest impact on your production's success.

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Julie Nemitz

Theatre and Artist Marketing Consultant | Brand & Programming Strategist | Revenue and Audience Grower | Artist Brand Builder | Arts Marketing Educator | Speaker | Founder, Theatre Marketing Lab
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With digital marketing budgeting, ROAS is a key factor to determining how much we spend on each platform. It is also important to stay current with changes to marketing channels. Just because you've always used one channel doesn't mean it's still an effective one for the production you're promoting. As platforms change so must our marketing mix. Budget allocations should be aligned with the production's revenue goal. If we aren't spending enough to reach audiences that will convert to a sale, then we are less likely to reach our ticket sales (revenue) goals for the production.

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6 Evaluate Results

Finally, as your marketing campaign unfolds, it's important to evaluate its effectiveness. Logical reasoning plays a key role in analyzing the results of your efforts. Look at ticket sales, audience feedback, and any other data you can gather to determine what's working and what isn't. This will help you make informed decisions about adjusting your campaign in real-time and provide valuable insights for future marketing efforts. Remember, a successful campaign is not just about intuition; it's about making data-driven decisions based on logical analysis.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Saeed Motevali

Business Developer Consultant | Sales Development | Creative Problem-solver
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Well, first of all, logical reasoning does not exist as every companies, persons, and organizations have different logics. I think the focus needs to be on your customers weaknesses or shortcomings to come up with a good strategy to grab their attention.

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Here's how you can apply logical reasoning to create successful theatrical production marketing campaigns.

1

2

3

4

5

6

7

1 Identify Goals

2 Target Audience

3 Craft Message

4 Select Channels

5 Allocate Budget

6 Evaluate Results

7 Here’s what else to consider

Theatrical Production

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Here's how you can apply logical reasoning to create successful theatrical production marketing campaigns.

1

2

3

4

5

6

7

1 Identify Goals

2 Target Audience

3 Craft Message

4 Select Channels

5 Allocate Budget

6 Evaluate Results

7 Here’s what else to consider

Theatrical Production

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