Here's how you can amplify your presence at events using social media platforms.

Teasers: Post sneak peeks of what you'll showcase at the event. This could be product images, videos, or even a countdown timer. Engagement: Run a pre-event contest or poll related to your booth or products. Influencers: Collaborate with industry influencers to create buzz around your presence. Content Variety: Share a mix of content types—images, videos, stories, and live streams to capture interest from different audience segments.

Start by creating a strategic plan before the event begins. Use event hashtags and geotags to increase visibility and engagement. Share teasers and behind-the-scenes content leading up to the event to generate excitement. During the event, post real-time updates, photos, and videos to showcase your booth, presentations, and interactions with attendees. Encourage attendees to engage by asking questions, running contests, or live streaming sessions. After the event, continue the conversation by sharing highlights, thanking attendees, and following up with leads. By leveraging social media effectively, you can extend your reach, drive traffic to your booth, and foster ongoing relationships with your audience.

I believe that creating video content on-site is one of the most interesting ways to interact with the audience on social media. It can be an interview about visitors' feedback, a presentation of the booth, an on-site live product presentation, a behind-the-scenes tour, an event overview, etc.

Live Q&A Sessions: Host live Q&A sessions on your social media channels to answer event-related questions. Polls and Questions: Use social media tools to ask questions or conduct polls about the event. Direct Messages: Encourage followers to DM for exclusive content or offers.

Event-Exclusive Discounts: Offer special discounts or promotional codes available only to event attendees. Giveaways: Run a social media-based giveaway where attendees need to post about their visit to your booth. Early Access: Provide early access to new products or services for those who engage with your event-related content.

Recap Posts: Share a summary of the event, including what you showcased and key takeaways. Testimonials: Post testimonials or reviews from attendees who visited your booth. Follow-Up Content: Share additional content based on the event, like blog posts or extended demos.

Metrics Tracking: Use tools like Google Analytics, Facebook Insights, or LinkedIn Analytics to track engagement and conversions. Feedback Surveys: Send out surveys to attendees or participants to gather feedback. Continuous Improvement: Use the data collected to improve your strategy for future events, adjusting content types and engagement tactics based on what resonates most with your audience.

Recap posts/videos: Try sharing feedback about the event in a dynamic video or tagging and thanking all the important contacts (clients, visitors, organisers) in a recap post.