Here's how you can align with your boss in Social Selling through effective communication.

It's worth agreeing a set of target accounts first. Then ask your boss to work with you on multi touch reach out strategy. Peer to peer prospecting is a powerful way to build out new customers - it shows the prospect you've thought about your target accounts etc.

Aligning with your boss on social selling involves clear communication and shared understanding of objectives. It's crucial to establish what success looks like for both your individual roles and the broader team or company goals. By discussing how social selling fits into the overall strategy, you ensure that your efforts are not just visible but also valued. This dialogue should lead to defining clear metrics for success, such as lead generation, engagement rates, or conversion improvements. With these targets in place, you can more effectively measure your impact and demonstrate the tangible benefits of your social selling initiatives, reinforcing the strategy's value to your boss and the organization.

Let's be clear about one thing. Its most likely that you will have a better understanding of social selling than your boss....the mere fact that you are reading this comment leans to this. Its unlikely that any targets you define will fit easily into your company CRM system. This is why companies struggle with social selling. My advice..identify your target ecosystem and build up a picture of your prospective customers that operate in it. - Build your foundations- add connections into your network from these prospective customers - engage with them...comment on their posts...get yourself known - once you are known....its easier to engage one on one with target prospects These are metrics you can measure

To implement social selling for success then your business needs to implement it from a strategic perspective. For example a certified social selling methodology from a sales trade body like the Institute of Sales professionals (ISP). In this case, salespeople and sales leaders will exactly what to do and there will be playbooks in place to support sales leaders and individual contributors.

To successfully implement social selling, your business must adopt a strategic approach. For instance, utilizing a certified social selling methodology from a reputable sales organization like the Institute of Sales Professionals (ISP) ensures clarity and direction. This way, salespeople and sales leaders will know exactly what to do, supported by playbooks that guide both leaders and individual contributors.

Tactics evolve over time....you just need to figure out what works and what doesn't. No one really really gets excited about sales folks reposting marketing and product blurb from your company. Your tactics should be to do the basics better....comment on your targets posts. Do that for a month and any fear you had on commenting will evaporate. This is not rocket science but its amazing how many people don't "get it"

To implement social selling for success then your business needs to implement it from a strategic perspective. For example a certified social selling methodology from a sales trade body like the Institute of Sales professionals (ISP). In this case, salespeople and sales leaders will exactly what to do and there will be playbooks in place to support sales leaders and individual contributors.

To successfully implement social selling, your business must adopt a strategic approach. For example, employing a certified social selling methodology from a sales trade body like the Institute of Sales Professionals (ISP) provides clear guidance. This ensures that salespeople and sales leaders know exactly what to do, supported by playbooks designed to assist both leaders and individual contributors.

Start brainstorming together even better if it is in person, after a nice breakfast with the whole team. Go to a meeting room and start kicking off ideas.

Stop relying on your boss so much. You boss just needs to do one thing for you....pay for LinkedIn business premium. If you get better at social selling and you start to see improved engagement results with target prospects, your boss will want to expand your approach across your co-workers. Lead from the front and let others follow you

To implement social selling for success then your business needs to implement it from a strategic perspective. For example a certified social selling methodology from a sales trade body like the Institute of Sales professionals (ISP). In this case, salespeople and sales leaders will exactly what to do and there will be playbooks in place to support sales leaders and individual contributors.

To implement social selling successfully, your business must approach it strategically. For instance, using a certified social selling methodology from a sales trade body like the Institute of Sales Professionals (ISP) ensures that salespeople and leaders have clear guidance. Playbooks will be in place to support both sales leaders and individual contributors, ensuring everyone knows exactly what to do.

It's fair to say that LinkedIn and Sales Navigator are extraordinary software platforms - and like all software, we tend to use just a small fraction of the application's true capabilities. As such, learning from others is key developing your own knowledge and skills. This might be from a training session, or watching what a colleague does on LinkedIn - or from one of the thousands of videos you can find on-line.

Be autonomous and learn something new every day. You are the sole responsible for your success. If you are eager to soak up knowledge in any form, you will succeed

I use the LI tools to check my progress in social selling, both with engagements and impressions, weekly, monthly, quarterly, and yearly. I also use Bronto to keep track of my ICP connections.

This is equivalent to oil and water. Have never seen a CRM that interfaces to platforms like LinkedIn. I think trying to adapt social selling into CRM is why companies struggle with social selling and personal branding. You could try to get your CRM user interface to include LinkedIn as the source of the lead....but that means IT adapting your CRM

To implement social selling successfully, your business needs a strategic approach. For example, adopting a certified social selling methodology from a sales trade body like the Institute of Sales Professionals (ISP) ensures that salespeople and leaders have clear guidance. With playbooks in place, both sales leaders and individual contributors will know exactly what to do.

You'll likely need to be creative in your social selling tactics. If you imagine the LinkedIn territory to be a football pitch or a battlefield - there are many variables that will impact your efforts. For instance, changes in the weather (or the LinkedIn algorithm) will have a huge effect (wind, rain, heat etc). What gained traction and engagement last week on LinkedIn - may well no longer work. Successful strategies and tactics need to constantly evolve as LinkedIn moves the goal posts. Indeed, this is part of the fun: trying to work out what to do...

To implement social selling for success then your business needs to implement it from a strategic perspective. For example a certified social selling methodology from a sales trade body like the Institute of Sales professionals (ISP). In this case, salespeople and sales leaders will exactly what to do and there will be playbooks in place to support sales leaders and individual contributors.

To successfully implement social selling, your business needs a strategic approach. For example, using a certified social selling methodology from a sales trade body like the Institute of Sales Professionals (ISP) ensures clear guidance. This way, salespeople and leaders will know exactly what to do, with playbooks in place to support both sales leaders and individual contributors.

To implement social selling for success then your business needs to implement it from a strategic perspective. For example a certified social selling methodology from a sales trade body like the Institute of Sales professionals (ISP). In this case, salespeople and sales leaders will exactly what to do and there will be playbooks in place to support sales leaders and individual contributors.

In your campaign to educate your boss and upper management on the benefits of social selling, you need to persuade those controlling the budgets to invest in Business Premium or Sales Navigator. Demonstrating that this is a worthwhile investment is key. Develop a straightforward format of case studies that showcase progress from the initial approach through to team meetings, opportunity identification, and business engagement. I guarantee that if you execute this well, you will stand out from your peers.

Sharing your social selling successes with your superiors is critical for emphasising its value and impact on business growth. Highlight the tangible results brought by specific campaigns or interactions, like closing deals or moving prospects further down the sales funnel. You can leverage powerful platforms like HubSpot to track and showcase these successes with detailed analytics and reports. Regular communication of these wins can underline the importance and effectiveness of social selling in the modern digital ecosystem, and solidify your credibility within your organization.

To implement social selling for success then your business needs to implement it from a strategic perspective. For example a certified social selling methodology from a sales trade body like the Institute of Sales professionals (ISP). In this case, salespeople and sales leaders will exactly what to do and there will be playbooks in place to support sales leaders and individual contributors.

People buy from people - and they typically like to buy from people they like. As such, it is vital that you get your personality across on LinkedIn. This is done in many ways: your posts and comments, the photos you display, the personal stories you tell etc. It's not so much what you say - but the way that you say it that helps others get a grasp on who you are as a person. Short video clips are perhaps the very best way of letting others see who you are - but only do this if you are comfortable with it.