Here's how you can adapt your copywriting strategies to voice search technology.

Once I noticed that voice search queries tend to be more conversational and natural compared to text searches. Incorporating natural language patterns into your copy can make your content more discoverable via voice search. For instance, instead of targeting the keyword "best pizza NYC," you might optimize for "Where can I find the best pizza in New York City?"

Adapting to voice search is like adding a new ingredient to a recipe. I make my copy conversational, like chatting with a friend. I use long-tail keywords and natural language, like answering a question. Instead of typing, people speak to find what they need, so I optimize for spoken phrases. For example, instead of "best pizza NYC," I might use "Where can I find the best pizza in New York City?" It's about connecting with the audience in a way that feels natural and easy.

Las búsqueda de contenido o información por voz es distinta a la búsqueda en redacción, por lo que las palabras claves ya no solo serán palabra sino frases. estas frases deben incluir, sin duda, las palabras claves, pero deberán estructuradas de forma más extensa y específica. Piénsala como se la dirías en una breve explicación a otra persona.

Keywords for voice searches are often longer and more specific. This is because users tend to ask full questions rather than typing short phrases. Shifting your keyword strategy to include long-tail keywords and question phrases can help. For example, optimize for "How do I start a vegetable garden?" instead of just "vegetable garden."

Local Businesses: Your ability to solve your customer's problem through your blog is essential. Without it, you're stuck overpaying for PPC campaigns, or praying you stay in the 3-Pack. Did you know less than 1% of Google traffic goes past the 1st page? Translation: You need local SEO tactics. How to structure your content for voice search: 1. Use voice search long-tail keyword framing. 2. Use question words (think the 5 W's). 3. Use adjectives like best or easy. 4. Include localities, cities, and "near me" Here are some examples for plumbers: - how to fix a leaky faucet - why is my toilet still running? - best plumbers near me in [city] Keyword phrases answer problems. Your business sells solutions. Need help? DM me.

Focusing on local SEO for voice searches, as many voice queries are location-based. Ensure your content includes local keywords and phrases. For example, "best coffee shop near me" or "top-rated Italian restaurant in Chicago." Additionally, make sure your business listings are up-to-date on platforms like Google My Business.

The average attention span is short. Like, very short. That means your content must engage - and FAST. Last year, I had six blog posts reach #1 on Google. Not the first page, #1. Before you ask, were they easy keywords? No. One had over 1 billion search results. Wanna reach number one? Clarity is crucial. Here's how I do it (and you can, too)! 1. Use the AIDA formula. 2. Write for 5th graders. Seriously. 3. Don't write sentences over 20 words. 4. Use bullet points and headings for scanning. 5. Always go for simpler words and phrases. Hemingway Editor helps (and is free). Do this for your posts. You'll be amazed at the results. There's more to it than this, but you get the point. Need help? Click my name above.

Clarity is crucial when writing for voice search. Ensure your content is concise and answers questions directly. Using bullet points, short sentences, and clear headings helps search engines identify relevant information quickly. Structured content aids voice assistants in delivering precise answers to users.

We implemented structured data (schema markup) to help search engines understand the content better. Structured data can enhance your chances of appearing in voice search results by providing context to your content. For instance, using schema markup for FAQs can directly address common voice queries.

Despite AI, SEO isn't dead. This is especially true for local businesses. 46% of Google searches go to local businesses. Are you getting that traffic? If not, you're not alone. There are 10 spots on the first page of Google. And only 1% of searchers go to page 2. That leaves many businesses begging for leads. Or worse yet, overpaying for PPC ads. Despite what you think, you can get leads from page 2 and beyond. But there are some things you need to do. The best part is most business won't do them. Which gives you an advantage. Get out a piece of paper. Write down every question your customers need answered. Answer them. Where? On your blog. On social media. On Quora. Need help? Click my name above to DM me.

Ensuring that your content is mobile-friendly. Since many voice searches are conducted on mobile devices, having a responsive design and fast-loading pages can improve user experience and search rankings. Tools like Google's Mobile-Friendly Test can help ensure your site is optimized.