Here's how you can adapt to the growing use of artificial intelligence in the sales process.

IA é parceira, n?o substituta! ?? Adotar a inteligência artificial no processo de vendas significa reconhecer seu potencial para potencializar suas habilidades, n?o para substituí-las. A IA pode ser uma ferramenta valiosa na análise de dados e na previs?o de comportamentos de clientes, oferecendo insights que você pode usar para aprimorar suas estratégias de prospec??o e personaliza??o de abordagens. é essencial manter o equilíbrio entre tecnologia e toque humano, preservando a empatia e o entendimento que só as intera??es humanas podem proporcionar. Já pensou em como a IA poderia enriquecer seu trabalho em vendas?

Using AI in the right place is key. I would use AI to automate manual tasks in the sales process, as well as come up with potential campaign angles and ideas that you could explore. However, don't abuse the use of AI, as it could result into less effective results rather than having a higher return.

If we think about all the technologies that have appeared, from video calls, automatic e-mails, social networks, etc., they are neither positive nor negative, they are just another medium. If we have the "surfer" mentality, we will succeed: "You can't paddle against the waves, but you can surf them". That is why we have to adapt in order to "ride the AI wave" in our favour.

If you want to be a GREAT professional in any position, nowadays continuous learning is a must, but if you are one of the lucky ones like me who love what you do, it is an enjoyment. If you are not one of these, no problem, because you can take what you like the most. For example, the Learning formats that go with you. A real example, a friend of mine hates sitting around doing courses, so when he goes running in the mornings, he listens to them via podcast.

Which tasks are more routine and provide less value? Perhaps a summary of the history of the company you are meeting with? or an analysis of X reports from X industry of your prospect? It is up to you to see what value the technology brings you and where it can work best in your day-to-day life.

Clay is really effective for not only personalised outreach prompting, but also connecting it with other APIs to create unique features including webhooks which could help increase prospecting efforts and efficiency

I know of teams that use artificial intelligence to create all their mailing templates, with prospects receiving the same texts, but ..... from different companies! So the impression they make is not the best, do you want to do the same? Better quality than quantity, so personalisation will allow you to differentiate yourself from the competition.

Always A/B test whatever AI strategy you decide to implement. I would say give it a solid 14 days test for each tool to show it's core features and if you actually like using it or not.

However, AI can be adopted at any stage you wish as long as you feel comfortable and it works. Not just in the initial stages. For example, in the negotiation phase it can be useful to see the challenges of the different departments of the company in your industry, or to make a list of competitors' functionalities.