Here's how you can adapt to the changing role of a product marketer with new technology.

With the Platforms out today, there is no good reason why they can not take a few courses and look for a local mentor! Use "Google" to search the term or task being asked to be done. Use AI to your advantage; one LinkedIn Page is "Prompting AI." Get in touch with your local computer/vendor clubs to join. There are so many other creative ways to enter this crazy world of digital marketing! Good luck to you and your journey!

Product marketers can adapt to new technology by - 1. Embracing AI - utilizing the AI powered tools for automating data analysis, content creation etc. 2. Data Mastery - Big data being the industry norm now, it is essential to develop robust CRM and data management platforms to synthesize meaningful insights. 3. Collaborative Tools like HubSpot, Trello, Slack etc. to ensure teams collaborate seamlessly working from different locations & reduce information asymmetry. 4. Visual Storytelling - Using AR/VR in campaigns to highlight product features creating a 360 degree experience for the user

1. Leverage Generative AI for content creation, personalization, and interactive experiences: use AI models for personalized content at scale. 2. Adopt Predictive Analytics and Causal AI: Leverage causal AI models to gain a deeper understanding of the causes behind customer behavior and cateogry trends, enabling more targeted marketing strategies, optimizing product positioning, pricing, messaging, and anticipating customer needs before they even happen. 3. Integrate Extended Reality (XR) for immersive product experiences: Develop AR applications for customers to visualize and interact with products in real-time; create immersive product demonstrations, and leverage MR for remote collaboration, training, and product demos.

Embrace the MVP (Minimum Viable Product) Mentality: Ditch the perfectionist trap and get something out there fast! Think of your marketing campaigns like a constantly evolving product. Start with a Minimum Viable Product (MVP) – a basic version with core features. Use A/B testing tools and gather real-time customer feedback to iterate and improve it quickly. In my last role, we launched a social media campaign with a simple video concept. Based on audience comments, we tweaked the messaging and visuals for subsequent posts, resulting in a significant boost in engagement by the end of the week.

Here’s how to pick a collaborative tool that works best for your team: 1. Identify What You Need: First, figure out what your team needs help with—do you need to chat, manage projects, or share files? 2. Look for Useful Features: Find tools that offer what you need, such as video calls for remote teams or task tracking for projects. 3. Easy to Use: Choose tools that are simple to use. This means less time learning new software and more time getting work done. 4. Works with Your Other Tools: Ensure the new tool can work well with the software you already use. This keeps everything running smoothly! Would you like to add something?