How can you ensure that your user interaction research is unbiased?
User interaction research is a vital part of UX design, as it helps you understand how your users think, feel, and behave when using your product or service. However, conducting user interaction research is not as simple as asking questions and observing actions. You need to be aware of the potential biases that can affect your data quality, validity, and reliability. In this article, we will explore some of the common sources of bias in user interaction research and how you can avoid or minimize them.
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Saurabh KumarFounder & Design | Building UX-ProdX | Top 1% UX School - Design clan | Ex- Vodafone, Oriseve, Podeum, Helm 360
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Miss Lilian Nyakio .Top Design Leadership Voice/Google certified UI/UX Designer with a background in Information Technology.
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Sabrina S.UI/UX Designer | Crafting Intuitive Experiences with AI, Motion & 3D | Empowering Teams to Innovate