Facing unexpected changes to your conference timeline can be challenging, especially when it comes to managing sponsor expectations. To effectively address sponsor needs, consider the following strategies:

• Transparent communication: Immediately inform sponsors about the changes, providing clear reasons and updated timelines.

• Offer flexible options: Provide alternative benefits or rescheduling options to accommodate their needs.

• Enhanced visibility: Increase their brand’s presence in other areas, such as digital platforms or future events, to compensate for the changes.

How have you managed sponsor expectations during unexpected changes?