Facing a search engine algorithm shift, how can you adapt your keyword strategy to stay ahead?
When search engine algorithms change, it can feel like the rug has been pulled out from under your digital marketing strategy. Search Engine Marketing (SEM) relies heavily on keywords to drive traffic and conversions, but with the landscape constantly evolving, how do you stay ahead? Adapting your keyword strategy is crucial, and doing so means understanding the changes, analyzing their impact, and revising your approach to ensure your online visibility remains strong.