When executives clash over campaign messaging, navigating the discord requires a balanced, collaborative approach. First, actively listen to each viewpoint to understand the core concerns and objectives behind each stance. Then, facilitate an open dialogue where everyone can express their perspectives without judgment. Identify common goals and use those as the foundation for finding common ground. Encourage compromise by focusing on the audience’s needs and aligning the messaging with the brand’s vision. Finally, suggest a unified, cohesive solution that addresses the concerns of all parties while prioritizing clarity and consistency in the campaign’s message.

Ask clarifying questions to figure out the reason behind why they are disagreeing. Are they worried about how a message would be perceived? Does one person want to focus on an apology but another want to keep attention on what's next? You can't bridge a gap until you know where the gap is.

Assuma o papel de mediador e foque no propósito comum. Primeiro, reúno os envolvidos para entender suas vis?es e encontrar pontos de convergência. Depois, defino uma mensagem central que represente cada perspectiva de forma equilibrada e alinhada à identidade da marca.

Keep in mind that some of those involved may have adopted a position without really thinking it through, or being qualified to even have an opinion. Create a door through which they can withdraw without losing face.