Dealing with scope creep in ad projects is challenging. How can you maintain focus on tight deadlines?
In advertising, the excitement of a new project can quickly be overshadowed by the challenge of scope creep—the gradual expansion of a project's objectives and deliverables beyond the original plan. This phenomenon can derail even the most meticulously organized ad campaigns, leading to missed deadlines and strained client relationships. Yet, with the right strategies, you can maintain focus and steer your project back on track, ensuring that tight deadlines are met with creativity and precision.