Dealing with resistant franchise owners is tough. How can you get them on board with new brand guidelines?
When faced with franchisees reluctant to adopt new brand guidelines, diplomacy and strategic communication are key. To bring them into the fold:
- **Demonstrate Value:** Show how new guidelines can increase profitability or market share.
- **Engage in Dialogue:** Create forums for discussion, allowing owners to voice concerns and feel heard.
- **Offer Support:** Provide training and resources to ease the transition to new standards.
How have you successfully engaged resistant team members? Consider sharing your experiences.
Dealing with resistant franchise owners is tough. How can you get them on board with new brand guidelines?
When faced with franchisees reluctant to adopt new brand guidelines, diplomacy and strategic communication are key. To bring them into the fold:
- **Demonstrate Value:** Show how new guidelines can increase profitability or market share.
- **Engage in Dialogue:** Create forums for discussion, allowing owners to voice concerns and feel heard.
- **Offer Support:** Provide training and resources to ease the transition to new standards.
How have you successfully engaged resistant team members? Consider sharing your experiences.
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