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Last updated on 2024年7月4日

Dealing with a client's high SEO expectations. Can you manage their desire for instant results?

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Navigating the world of Search Engine Optimization (SEO) can be a daunting task, especially when clients have high expectations for quick results. As a service provider, you're often faced with the challenge of managing these expectations while striving to deliver the best outcomes. Clients may not understand that SEO is a long-term strategy, not a quick fix. So, how do you balance their desire for instant success with the realities of SEO?

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Emily T.

Senior Content & Research Executive | Consultant | Writer
MADHAV DIXIT

VLSI - Digital Signal Processing | Qualcomm | DesignNex | NXP | Appeared for UPSC CSE interview twice |

1 Realistic Goals

Setting realistic goals is vital when dealing with clients who expect rapid SEO results. It's crucial to educate them about the nature of SEO—it's more like a marathon than a sprint. Explain that SEO involves various factors like keyword research, content creation, and link building , which all take time to yield results. Help them understand that immediate changes in search engine rankings are rare and that enduring results come from consistent, quality SEO work over time.

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Emily T.

Senior Content & Research Executive | Consultant | Writer
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Begin by educating clients on the complexities and timeframes associated with SEO. Explain that SEO results are gradual and depend on various factors like competition, search engine algorithms, and content quality. Set specific, measurable, achievable, relevant, and time-bound (SMART) goals. Instead of promising top rankings, focus on incremental improvements such as increased organic traffic, higher engagement rates, and better keyword rankings over time. Use data from analytics to set benchmarks and regularly update clients on progress. Emphasize that SEO is an ongoing process requiring consistent effort, adjustments, and patience.

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Dr. Shyamala Peesapati

Rare Disease Advocate | Marketing Manager | Content Strategist | Copywriter | Dentist ?? Helping organizations generate leads and 10X their sales with my compelling storytelling and strategic content planning ??
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Deal with this situation, strategically! First talk about on-page SEO goals, next off-page SEO goals, and then technical SEO goals. It's important that we have a SMART goals concept in place. S- Specific, M- Measurable, A- attainable/actionable, R is for relevant, T - time-bound. Walk them through phase 1, 2 and 3 and the more you divide your goal into simple actionable steps, the better it becomes. So take that first step :)

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MADHAV DIXIT

VLSI - Digital Signal Processing | Qualcomm | DesignNex | NXP | Appeared for UPSC CSE interview twice |
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When managing client expectations for SEO, emphasize that results take time, akin to running a marathon, not a sprint. Educate them on the SEO process, including keyword research, content optimization, and link building, to set realistic timelines and goals. Strategically address SEO by discussing on-page, off-page, and technical aspects separately, using the SMART goals framework—Specific, Measurable, Attainable, Relevant, Time-bound. Break the process into phases to simplify and clarify the steps involved, ensuring clients understand the gradual nature of SEO success.

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2 Education Matters

Education is a powerful tool in managing your client's expectations. Take the time to explain how SEO works, including the importance of on-page optimization , quality content, and backlinks . Clarify that search engines like Google use complex algorithms to rank websites , and these algorithms prioritize valuable content and user experience over quick fixes. By understanding the basics of SEO, clients are more likely to appreciate the effort and time it takes to see significant improvements.

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3 Strategy Over Speed

Emphasize the importance of a well-thought-out SEO strategy over the allure of speed. A solid strategy includes thorough market and keyword research, competitor analysis , and a tailored approach to content creation. Explain that while certain black-hat tactics may promise faster results, they can lead to penalties from search engines. It's better to build a strong foundation with white-hat SEO practices that ensure sustainable growth in the long run.

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4 Communication is Key

Effective communication is essential in managing your client's expectations for quick SEO results. Regular updates on the progress of their SEO campaign can help them understand the timeline and what to expect. Be transparent about the process and any challenges encountered along the way. This can build trust and help clients feel more involved and patient with the gradual nature of SEO improvements.

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MADHAV DIXIT

VLSI - Digital Signal Processing | Qualcomm | DesignNex | NXP | Appeared for UPSC CSE interview twice |
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Effective communication with clients is key to understanding their needs and aligning on project goals. Clear, ongoing dialogues ensure that expectations are managed and that the final content meets their objectives, enhancing both satisfaction and trust. In managing expectations for SEO results, regular updates and transparency about the SEO process are crucial. Keeping clients informed about progress, potential challenges, and realistic timelines can foster patience and trust in the gradual improvements that SEO offers.

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dr-asmaa farouk

Bilingual SEO Medical Content Writer | Expert in SEO Medical, Scientific, and Literary Translation | MTPE | Smartcat | Copywriting | Canva Enthusiast | Proficient in WordPress and Yoast??????
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Effective communication with clients as a writer is crucial for understanding their needs, aligning on project goals, ensuring clarity in expectations, and fostering a collaborative relationship. It helps in delivering tailored content that meets their objectives and enhances client satisfaction and trust.

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5 Tracking Progress

Introduce your clients to tools and methods for tracking SEO progress . Explain that metrics such as organic traffic, search engine rankings, and conversion rates are indicators of SEO success. Teach them how to interpret these metrics and set benchmarks for evaluating performance over time. This will help them see the value in a gradual approach to SEO as they witness tangible improvements in their online presence.

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MADHAV DIXIT

VLSI - Digital Signal Processing | Qualcomm | DesignNex | NXP | Appeared for UPSC CSE interview twice |
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Introduce clients to tools and methods for tracking SEO progress to demystify the process. Explain key metrics like organic traffic, search engine rankings, and conversion rates, and teach them how to interpret these indicators. Setting benchmarks for evaluating performance over time helps clients appreciate the gradual yet tangible improvements in their online presence, reinforcing the value of a patient approach to SEO.

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6 Patience Pays Off

Finally, reinforce the idea that patience pays off in the realm of SEO. While it's natural to want quick wins, the most effective SEO strategies require time to develop and take effect. Encourage clients to focus on incremental progress and long-term gains rather than immediate results. With patience and persistence, they are more likely to achieve the sustainable online success they're after.

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MADHAV DIXIT

VLSI - Digital Signal Processing | Qualcomm | DesignNex | NXP | Appeared for UPSC CSE interview twice |
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- Emphasize that effective SEO strategies take time to develop and implement, encouraging clients to prioritize long-term gains and incremental progress over immediate results. - Reinforce that patience and persistence in SEO efforts lead to sustainable online success, helping clients focus on the enduring benefits of a well-executed SEO plan.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dealing with a client's high SEO expectations. Can you manage their desire for instant results?

1

2

3

4

5

6

7

1 Realistic Goals

2 Education Matters

3 Strategy Over Speed

4 Communication is Key

5 Tracking Progress

6 Patience Pays Off

7 Here’s what else to consider

Writing

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Dealing with a client's high SEO expectations. Can you manage their desire for instant results?

1

2

3

4

5

6

7

1 Realistic Goals

2 Education Matters

3 Strategy Over Speed

4 Communication is Key

5 Tracking Progress

6 Patience Pays Off

7 Here’s what else to consider

Writing

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感谢您的反馈

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