Al tener una visión centrada en el cliente nos debe llevar a dejar de utilizar jerga profesional y tecnicismos en la relación con ellos durante todo el recorrido del cliente con la marca. Utiliza herramientas lingüísticas y data-lingüísticas que algún experto podría aportar a tu equipo y a la estrategia de relación y comunicación con clientes. Busca retroalimentación de los clientes respecto de su comprensión de contenido o estilo de comunicación, para refinar conceptos y complejidad en los mensajes, utilizando encuestas o entrevistas que ayuden e incluso permitan capturar ideas o sugerencias. Alinear los mensajes con la propuesta de valor de la marca para lograr el mayor calce para llevar tu estrategia con los clientes a un mayor nivel.

Ditch the jargon and speak like a human! When clients look puzzled, it’s a signal: you’re not connecting. Forget buzzwords—translate your message into language they actually use. Analogies? Essential. Think real-life examples they’ll relate to, like comparing a process to their daily routine. Visuals? Yes, but keep them simple and punchy. And don’t just say, “Any questions?” Encourage them to challenge you; it breaks down barriers and builds trust. This isn’t about showing off expertise—it’s about making the client feel understood. That’s where the real magic happens, and that’s what keeps them coming back.

Instead of making clients feel clueless, turn confusion into a chance to build rapport and trust. Read the room (or the Zoom) and pay attention. That's your cue to adjust. Explain concepts simply, using analogies they can relate to. For example, instead of "bandwidth", say "imagine it like your internet highway - more bandwidth means faster data flow." A diagram, screenshot, or a quick sketch on a shared screen can be worth a thousand words. Turn it into a teaching moment. Don't just explain, empower! Frame it as "This is a bit techy, but once you get it, you'll be a pro." People appreciate feeling empowered, not talked down to.

1. Know Your Audience; 2. Use Simple Language; 3, Explain Terms Clearly; 4. Encourage Questions; 5. Summarize and Recap; 6. Use Visual Aids; 7. Provide Written Materials; 8. Practice Active Listening; 9. Follow Up; 10. Seek Feedback; By implementing these strategies, you can effectively bridge the communication gap and foster stronger client relationships.