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The automotive industry is moving towards new technology. Are you ready to adapt?

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The automotive industry is undergoing a rapid transformation, driven by new technologies such as electric vehicles, autonomous driving, smart manufacturing, and digital services. These innovations offer new opportunities for growth, efficiency, and customer satisfaction, but they also pose significant challenges for automotive manufacturers. How can you adapt to the changing landscape and stay ahead of the competition? Here are some tips to help you embrace the new technology and thrive in the automotive industry.

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Fethi JARRAY

Supplier Project Quality Leader at SOMFY Group
Birkan Atlamaz, MSc, PhD(c)

Chief E/E Officer | E/E, SW, HW | vCISO Vehicle Cybersecurity @ ANADOLU ISUZU | Innovative Startup Mentor | Blogger

1 Assess your current capabilities

The first step to adapt to the new technology is to evaluate your current strengths and weaknesses as an automotive manufacturer. What are your core competencies, unique selling points, and competitive advantages? What are the gaps, risks, and threats that you need to address? How do you compare to your peers and rivals in terms of quality, cost, innovation, and sustainability? By conducting a SWOT analysis, you can identify your areas of improvement and prioritize your actions.

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Fethi JARRAY

Supplier Project Quality Leader at SOMFY Group
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All automotive manufacturers are today obliged to adapt with new automotive technologies such as electrical and connective car, auto driving car, internal confort and digitalization, etc... to stay competitive in the market and innovative and attractive for their customers.

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2 Invest in skills and training

The new technology requires new skills and competencies for your workforce. You need to ensure that your employees are equipped with the knowledge and expertise to operate, maintain, and optimize the new systems and processes. You also need to foster a culture of learning and innovation, where your employees are encouraged to explore, experiment, and collaborate. Investing in skills and training can help you boost your productivity, quality, and safety, as well as attract and retain talent.

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Birkan Atlamaz, MSc, PhD(c)

Chief E/E Officer | E/E, SW, HW | vCISO Vehicle Cybersecurity @ ANADOLU ISUZU | Innovative Startup Mentor | Blogger
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Investing in new skills is always important and required. One important point is that top management must support this development. Otherwise always a part will be missing. So making the talks and convincing management about this new technology and why it is needed the new investment is essential.

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3 Adopt agile and flexible methods

The new technology also demands a new way of working, where you can respond quickly and effectively to the changing customer needs and market conditions. You need to adopt agile and flexible methods, such as lean manufacturing, scrum, and kanban, that allow you to optimize your workflows, reduce waste, and deliver value faster. You also need to embrace digital tools, such as cloud computing, data analytics, and artificial intelligence, that enable you to automate, integrate, and optimize your operations and services.

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4 Partner with experts and innovators

The new technology is complex and evolving, and you may not have all the resources and capabilities to develop and implement it on your own. You need to partner with experts and innovators, such as suppliers, research institutes, startups, and customers, that can provide you with access to the latest technology, knowledge, and solutions. By building strategic alliances and networks, you can leverage the synergies and complementarities of your partners and create value for all stakeholders.

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5 Experiment and learn from failures

The new technology is not a silver bullet, and you may encounter challenges and failures along the way. You need to experiment and learn from your failures, rather than avoid or hide them. You need to adopt a growth mindset, where you see failures as opportunities to improve and innovate, rather than as setbacks or threats. You also need to solicit and act on feedback, both from your internal and external stakeholders, and continuously measure and evaluate your performance and outcomes.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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The automotive industry is moving towards new technology. Are you ready to adapt?

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1 Assess your current capabilities

2 Invest in skills and training

3 Adopt agile and flexible methods

4 Partner with experts and innovators

5 Experiment and learn from failures

6 Here’s what else to consider

Automotive Manufacturing

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